Berjaya Hills
http://www.berjayahills.com/
- It's a place where the air is cool, fresh and rejuvenating. But the website doesn't give much feelings on that.
- Other than that the color mood is not consistent.
- The layout which center on and squarish boxy is pretty boring.
- Those image doesn't give us the fresh, wonder holiday feelings of berjaya hills. Hence it's not attractive enough to grab the attention of the audience. It doesn't make me feel like going to there.
- On the other side, the "keep me updated" feature keep the wayfarer and guests updated on the hottest and latest at Berjaya Hills which is good. It convert short term customer to long term customer.
- Rich in content, convenient as in corporate but just that the design and layout itself is boring.
Research and Analyses on 3competitors:
Awana Hotels and Resort
http://www.awana.com.my/home.asp
- Interesting banner image that gave us the feelings of holiday, relaxing, perfect destination for a weekend getaway either with love ones, friends or family.
- Some eliments applied to make the layout not so squarish. The flower motifs at the background match well with the style logo of awana.
- Rich and well planning of its content.
- Promotions, packages, and online booking to save 15% on room rates are attractive and make the audience feel worthy and being respect. It increase online sales.
- The option to choose either english or chinese features makes the target audience even wider and more convenient.
- Overall looks ennoblement profession yet worthy.
Cinta Sayang Golf and Country Resort
http://www.cinta-sayang.com.my/
- Rich and well planning on it's content. Everything catogorize nicely.
- One thing i feel interesting is that the fonts. Handwritten fonts which brings fun, happiness, holiday such and such feelings but yet corporate.
- Interesting and attractive images to grab attention of audience.
- Even a division of daily fun activities that pull in much more guests.
- The disadvantage is that i could find the feature of online booking which i think it's very much important.
Tropicana Golf and Country Club
http://www.tropicanagolf.com/index.html
- Attractive images where the beauty of this place showed.
- Event calendar, latest promotions and also up coming at tropicana info on the main page which i think is good, convenient, attraction to both the members and non-members.
- They even have photo gallery of tropicana photography contest 2006 which promoting the place yet bring the fun to the guests who like to take photograph.
- The objectives of giving information and reading pleasure, they have maintained a collection of the latest as well as archived information on a variety of news topics, events and promotions related to Tropicana Golf & Country Resort.
- It convert member to become long term member and it even attract people to become member.
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